What would you prefer? A Fruit of The Loom t-shirt, a Fruit of The Loom t-shirt with an Adidas print or an Adidas t-shirt? How do you know which one is original? The question itself sounds stupid, right?
The brand guarantees quality. When we buy a product from a well-known brand, we know what we’re getting for our money. That’s why it’s a huge red flag if we notice something off with the branding. You’ve probably encountered a few “Abidas” branded Adidas-looking items and immediately recognized them as fakes.
The situation is similar with band merchandise.
Quality Is Guaranteed
For your fans, your band’s product is not just a simple item. It expresses their sense of belonging and serves as a memento from your concerts. This emotional connection strengthens the bond between your band and your fans, fostering long-term loyalty. If you build a precise brand, your fans can be confident in the consistent, high quality you provide.
Protection Against Copycats
Moreover, brand building not only increases fan loyalty but also protects against copycats. A well-built brand is easily recognizable, and fans can quickly distinguish original products from fake ones. (Copycats don’t like to bother with the details.) So, it not only protects your band’s reputation but also ensures that the revenue goes where it belongs: to your band. Therefore, in the music industry, brand building is not just an option but a fundamental tool.
Most fans unfortunately have no idea which band t-shirts are original, and which are not, as the branding in this industry is not yet well-established. But we help with this too, and soon we will provide concrete educational tools for you to clarify this question for your fans.
At Real Pimp, brand building is fundamental, so you can choose from several options:
Custom Neck Label
For custom neck branding, we remove the product’s original label and print your band’s logo, size, washing instructions, and of course, the following text: Premium Official Merchandise.
You can of course customize this if you wish to.
Woven Label
We also make woven labels. These are typically sewn onto cuffs, but they can easily go into the neck of the product as well, if you prefer.
Whatever you choose, the important thing is to use some form of branding, as this is what will advance your band’s merch building.