Successful bands build their own brand consciously. Here are some useful tips that can help you do it.
1. Create quality merchandise
Quality is key because it reflects your overall perception. Never save on quality as your fans will wear and use your items for a very long time. The more they use the more your band is seen.
2. Custom branding
Sell your own brand instead of, for example, a Gildan t-shirt with your print on it. This way, you can build trust and help your fans differentiate between copycats and your official merchandise.
3. Develop a unique identity
Establish what makes your band unique and create a memorable visual identity that reflects your band’s personality. Choose something that helps your fans automatically recognize your items anywhere. Maybe a logo or an element or color that reappears regularly.
4. Create eye-catching designs and items
Exciting designs, never or rarely seen items and garment colors at the merch desk attract more attention. Use the power of standing out of the crowd and think outside of the box. Release limited edition merch and creative designs to attract more fans.
5. Engage with your fans
Besides being active on social media, your website and through newsletters, engage with your fans personally as well. Meet-and-greets, signings, and extra stage moments create unforgettable experiences that make your fans happy beyond just playing for them.
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